Want to help your startup grow faster than your competition?
Video marketing isn’t just powerful…these days it’s critical. Video content is the single most effective way for startups to build trust, generate leads and drive real sales. But most startup founders don’t realize it.
Here’s the problem…
Most startup founders think video marketing is expensive, complicated and only reserved for big brands with big budgets. Nothing could be further from the truth. The right strategy and the right corporate video production services partner can help any startup create quality video content that converts visitors into customers.
You’re going to learn…
- Why Startups NEED Video Marketing
- How Video Marketing ATTRACTS Customers To Startups
- The Types of Videos YOU Should Be Creating
- How To START Video Marketing TODAY
Why Startups Need Video Marketing
You’re probably thinking…my startup doesn’t have time for video marketing.
Wrong.
Startups live or die by attention. If you can’t get your brand noticed above the noise you won’t solve problem #1.
Video content grabs attention faster than blog posts, social media updates and boring ol’ text based landing pages.
Did you know?
Research from Wyzowl shows 93% of marketers say video brings a high return on investment. That’s the highest it’s ever been. Which makes sense when you consider people simply love watching video content.
People are visual creatures. Give them the choice between reading a 2,000-word blog post or watching a 60-second video and you can bet they’ll watch the video every time.
Case in point…
If you aren’t creating videos for your startup you’re missing out.
Your competition is probably using video to build trust, rank higher in Google search results and closing more sales than you. Partnering with an experienced corporate video production services company like Synima gives startups a professional edge over the competition right from the get-go.
How Video Marketing Attracts Customers To Startups
Video content helps attract customers to startups in 3 key ways. If you want your video marketing strategy to succeed you need to understand each one.
Drive more organic traffic to your website.
Google loves websites that have video content. Which means they rank higher in search results.
When your website ranks higher in Google more people see your startup without you having to spend big bucks on paid advertising. More eyes on your startup equals more potential customers discovering your products or services every day.
Build trust and credibility.
Nobody knows who you are.
That’s the reality for every startup on day one. Video instantly puts a face and voice to your brand. Watching and listening to you explains your startup’s value proposition and demonstrates your product quickly and efficiently. Building trust and credibility takes time when you’re relying on blog posts and static images. Video does it instantly.
Increase conversion rates.
Need any more convincing?
HubSpot reports 87% of consumers have purchased a product or service after watching a video. Imagine how many sign-ups, demo requests or sales your startup could generate with just one well-produced video on your landing page.
Oh and video content is versatile too. The same video you create can be used on your website, uploaded to your social channels, embedded in email newsletters and showcased within pitch decks.
The Types of Videos Startups Should Be Creating
Startup founders want to know what types of videos work best.
Not surprisingly, there are specific video content types that work best for startups.
Explainer videos.
It’s hard to overstate how valuable explainer videos are for startups. They show off your startup’s products or services through short, digestible videos. Explainer videos answer customers questions like “What does this startup actually do?”
There’s no better way to educate visitors about what you offer than a well-made explainer video. Bounce-rate be gone.
Testimonial videos.
People trust other people. Particularly when those people have tried your startup’s product or service and have seen real results.
Adding testimonials to your website is great. Having your very own testimonial video is even better. Nothing builds trust like a glowing review from a happy customer.
Product demonstration videos.
Similar to explainer videos, product demos showcase what your startup has to offer in a real world setting. Product demo videos are incredibly effective for SaaS startups who want to sell their services online.
By showing your startup’s products in action visitors can immediately see the value your product brings. Which means less time scheduling un-necessary demo calls and more time closing leads into customers.
Here’s the thing…
You don’t need to (and shouldn’t) create every type of video out there.
Just pick one or two that aligns with your startups current stage of growth and crush it.
Creating quality video content takes time, money and planning. Start small, master it and then expand your video marketing strategy from there.
How To Start A Video Marketing Strategy
If you’re still reading, you’re probably wondering how to actually start a video marketing strategy for your startup.
It might seem daunting. But starting a video marketing strategy IS simple. And anyone can do it. Here’s how.
Have a plan.
Every video you produce should have a goal. Do you want to generate awareness for your brand? Build trust? Or increase conversions?
Once you know your goal you can create content around it. The worst thing startups do when starting a video marketing strategy is filming willy nilly without any direction.
Set a budget you can actually afford.
Your video content doesn’t have to be Hollywood quality. There are professional corporate video production services who specialize in working with startups and growing businesses.
By setting a realistic budget that fits within your overall marketing budget you won’t break the bank. And chances are your video will pay for itself pretty quickly by attracting new customers.
Distribute your video content.
Creating a video is only half the battle. You have to share it too. Upload it on YouTube. Share it on social media. Embed it on your homepage and throughout your website.
Measure. Tweak. Improve.
Just like any other aspect of your marketing plan you should be measuring your video metrics.
How many people watched your video? Where are they coming from? How often did they engage with the content? Did they click through and become a lead?
There’s a ton of data points you can glean from each video. Learn from it and make each new video better than the last.
Bringing It All Together
There you have it.
Now you know why video is so important for startups. More specifically, how it can attract new customers and the types of videos every startup should be creating.
Startups that rely solely on blogs posts, social media and PDF sales decks are missing out.
Don’t get left behind by embracing video content today.
It’s never too early or too late to start using video as a marketing tool to help grow your startup.
